• Spearhead multimillion-dollar brand campaigns and social media initiatives across multiple platforms to boost brand engagement, resulting in increased follower growth and revenue.

• Lead cross-functional teams (creative, digital, PR) to develop cohesive, data-driven marketing strategies that align with broader business objectives.

• Optimize paid and organic social media campaigns by analyzing key performance metrics, consistently achieving double-digit engagement growth and reducing cost-per-click (CPC).

• Direct end-to-end lifestyle product photoshoots to create compelling, omnichannel content (eCommerce, social, B2B).

• Collaborate with senior leadership to refine and execute integrated content marketing approaches that elevate Teleflora’s brand visibility.

• Led strategic digital campaigns driving a 20–30% quarterly increase in channel engagement and lead generation.

• Expanded partnerships with high-profile stakeholders (e.g., Grammy Museum, Amazon Access, Netflix), nurturing relationships that amplified visibility and impact.

• Directed a comprehensive CRM campaign revamp engaging 10k+ supporters and donors, increasing donation conversions.

• Oversaw all creative content as Senior Social Media Manager, producing digital and print collateral for major events, including an annual awards gala generating $2M in donations.

• Managed volunteer organizers, elected officials, celebrities/influencers, and local residents to deliver successful community-driven campaigns.

• Developed and executed social media strategies to boost brand awareness, engagement, and online sales across platforms (Facebook, Instagram, Twitter, TikTok, Pinterest, etc.)
• Created appealing, informative content showcasing the brand's unique offerings and values
• Monitored KPIs using analytics tools, optimized strategies for reach, engagement, and ROI
• Stayed current with industry trends and best practices for a fresh, innovative social presence
• Connected with influencers and brand ambassadors to broaden the reach and enhance credibility
• Managed paid social advertising campaigns, targeting, ad creation, and budget for optimal ROAS, leading to 40% increase in follower base within the first quarter

• Conducted research on current social media benchmark trends and audience preferences for B2B clients in various industries with an emphasis on the Hispanic diaspora.
• Designed and implemented social media strategies aligned with business goals, reporting on ROI.
• Created and shared engaging daily content (e.g., original text, photos, videos, news) across platforms.
• Stayed up-to-date with current technologies, trends in social media, design tools, and applications.

• Developed and executed robust marketing and advertising strategies, increasing social reach by 79% while maintaining 30% annual growth.

• Created brand awareness and online reputation for an account with 20k+ followers, leveraging CRM email marketing and press releases to maximize audience engagement.

• Managed strategic media content distribution across social channels, resulting in consistent growth in followers and higher event turnout.

• Managed corporate social media accounts and CRM systems with a combined 56k followers, developing content and overseeing advertising for a $20k annual budget

• Analyzed and reported audience KPIs to optimize CPC and boost ROI on social media projects.

• Established and maintained media relationships to successfully distribute and manage the company-related press.